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John Wagener
Business Category
Company Name
Sigra Partners
Website URL
About Me

I am an accomplished Sales & Business Development executive with proven results delivering revenue and profits. My 25+ years of experience includes leading both direct sales and indirect sales channels. I have been responsible for business startups/launches to delivering $300M+ revenue targets.

My expertise is in developing innovative sales strategies, implementing best sales management practices and building top performing sales teams that focus on accountability and delivering profitable results.

I will utilize my experience coupled with a disciplined approach to help your business increase revenues and boost profits.

Case Study Examples
I have over 20 years of experience with recurring revenue/subscription model businesses. This has included hosted software services for global businesses, telecom services and consumer application subscription services. I have also worked with manufacturers who produced Consumer Goods and managed the distribution through regional and national retail chains. This includes the operation of a retail chain with 1700 locations responsible for supply chain, pricing, product placement, training and in-store marketing.

Study 1 – Company had no US presence and needed to scale quickly. I established all commercial relationships and contracts for a consumer services business in the US within 18 months. This included a global payments network for US customers that integrated with their global services and the US distribution network allowing for a unique market position. This business achieved break-even in 12 months post launch.

Study 2 – Flat Market Share of Decision and increasing Customer Churn – Implemented a service/product enhancement for a business & consumer services company resulting in a 25% increase in Share of Decision within the market and a customer churn reduction of 22%.
Industry Niches
Manufacturing, SaaS, CPG, Other
Other Industry Niches
Retail Operations